Wednesday, 26 March 2014

Evaluation - Question 3

What have you learnt from your audience feedback? 





In order to answer this question, I have looked over the various pieces of audience feedback I have collected throughout the year.

Interview Videos:
At the very beginning of the year myself and Lucy interviewed and filmed three people, asking them the following questions:
Would you ever watch a social realist film?
What would you expect from a social realism film?
What age should I aim mine at?
What plot would you find most interesting in a social realism film?
Where would you expect a social realism film to be set?

It was useful for us to do these interviews at the beginning of the year as it gave us a basis to start planning and know where to begin with research and production. We asked different people of different ages and this was useful as it gave us a mature opinion, as well as opinions from people who are actually around the age of our target audience.

Pitch:
Further on through the year - but still in the early stags of research and planning - we created a pitch on SlideShare. It enabled us to establish what we would be expecting from our trailer, what conventions it should include, plot ideas and generally; what would be included in all our tasks. It was a useful method in which helped to form more detailed ideas in our trailer, whilst also looking professional.

Questionnaires:
As we continued through the year, I created another series of questions, this time on paper in which I handed out to the people in my class - you can find the photos displayed on my blog. I find these to be more useful for audience feedback than the interview videos, purely due to the fact people could sit down and complete them in their own time without feeling shy about being on camera and filmed, as well as give anonymous feedback. I would definitely use this method again. It helped us to decipher what age group would be most appropriate for our trailer and this was a big help.

PollJunkie:
Using the online site Polljunkie, I was able to create another set of questions in which could be answered anonymously. It was a good help due to the way it gave us statistics and analysed our answers for us. It enabled us to reach wider feedback, as we could just give them the link online rather than have to print out sheets and psychically give them out to people.

Proposals:
Using Powerpoint Presentations, myself and Lucy were able to create a bunch of ideas and put them onto the slide. We could then show them to our teacher and other people, meaning we were able to decide which would be the most successful based on people's reactions. We ended up going with a drug dealer theme, as this follows the genre of social realism and seemed the most interesting.

Name Ideas:
We had to decide on a name for our trailer, therefore we came up with a few ideas and collected feedback on which would seem the best fitted to our genre. We eventually came up with Warning after an idea from Lucy's Dad which we both liked. This worked well with the drug theme due to the illegal aspects surrounding it.

Magazine:
After looking at previous feedback from my foundation (AS) year, I had decided I would follow the same conventions I did as last year. I followed a house style of three colours. For the name and the slogan - a pun - I asked people's opinions and showed them and they encouraged me to use them. I felt this made my magazine look consistant with my previous years work, which I really liked last year.

Teacher opinions: 
Throughout the year myself and Lucy have been getting consistent feedback from our tutor, Andy. His feedback has proved useful the whole time as one of his favourite genres of film is social realism. He has been able to help in the way that he could guide us with what could be included into our trailer to make it typical of the genre and ways in which to build upon its strengths.

Constant Class Feedback:
Throughout the process of creating our work, we have asked members of our class how we could improve and showing them our trailer. This was useful as a guide as people our own age and also people that would be in roughly the age for a target audience could give their opinion on how we could improve our trailer. In my opinion, peer guidance is the best feedback, as they understand what can realistically be achieved within our filming and they also understand the conventions of trailers due to thorough study on the subject themselves.



I have created a GIF of my target audience in which can be found below:


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