Transformers - Conglomerate film.
This is the poster for the first Transformers film. The genre is fantasy action, and we can tell this from the use of images of space and large robots at the top of the poster; the use of these images connotates the theme of aliens. The colours of the posters are quite dark, with brighter colours and high key lighting focusing on the characters, this makes it easy for the viewer to establish straight away that they are the hero's and heroine's. A long shot is used on the people, whereas a close-up is used on the robots, in a way, this helps portray the size of the robots in comparison to the robots.
The font of the title is very bold and a silver colour. It makes the text look like quite futuristic and technological, connotating there is a high use of technology in the film. It also links with the robot at the top right of the poster, as it looks like the text could be made of him. Fans of the television series will also be able to recognise the font straight away, as it is the iconic logo of the series.
Typical of the genre of film magazines, the poster follows particular conventions. For example, this one contains the credits at the bottom listing the conglomerate stars, the release date, the film name and the production company. These are often positioned at the bottom in order for the reader to look at once the photo has captured their attention.
The Hunger Games - Conglomerate film.
The Hunger Games film poster is very simple, there are few colours used and little text. Firstly, the dark colours connotate that the film, whilst being a children/teenager's film contains certain dark aspects. The bright orange represents fire and for those that are fans of the series of books know that the title of the second book is 'Catching Fire'. I think this links in with this poster as fire is a running theme throughout the books. The image used is the same one that is the logo of the series and is also the front cover of the first book. The book cover and this poster are very similar, making it more recognisable. The quote from the film at the top of the poster is also an important catchphrase in the film and I think it makes the audience who don't know what happens, feel more intrigued and want to find out more by watching it. This poster is created quite early in the marketing and distribution process of the film and we can tell this as it simply says 2012 as opposed to a specific release date. It doesn't seem to follow the same conventions as most film posters, as it does not have the cast written on it or a release date, however the orange stands out well against the black to catch attention, and the fact that there are books already released means there is already a fanbase created from the readers of the series.
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Monsters - Independent film.
As opposed to the other two films which are made by large, rich companies, this poster (and film) have been created independently. I have chosen to also analyse an independent, as they are likely to have used similar software to the ones myself and Lucy will be using - photoshop. This film poster contains fairly simple features, and although being about monsters, has no monsters on it. The poster tells us a little about the film by the use of the infected sign, however tends no to give too much away. There is a use of high key lighting, this makes the film look more like an action film rather than a horror, given the name I would assume it to be horror. There is big emphasis placed on the characters through the long shot and the positioning at the front of the frame, connotating the importance and the fact they are important. In the top corner, there is a slight bit of text, this is displayed in a scientific font, and says th date of release. This is clever as it stands out in the audience's mind rather than the normal layout a poster would follow with the date at the bottom. This poster follows more typical conventions than the Hunger Games as it has the cast names, credits, and release date written on it, I think this is because there is a more limited audience for independent films and they therefore cannot assume that there is an audience already there, they must make a more conscious effort to create synergy.